the power of branding

[egypturnash]

On my way in to work, I stopped at 7-11 for a bottle of water. 1.5l of Arrowhead, something resembling actual spring water; relatively tasty, hopefully less toxic than tapwater. I habitually get one every day.

This bottle of water is about one and a half dollars.

There was a guy in the store who also wanted water. He was staring at the case when I arrived; as I was paying for my water, he came up to the clerk with a tiny little bottle of water and asked how much it was. The clerk checked. It was two bucks. For probably an eighth as much water as I was getting.

This bottle, however, had Spider-man on the label.

Screw gold. Branded water is incredibly valuable for its weight.

Comments

[octantis.livejournal.com]

So does this mean that instead of sleeping on a pile of treasure, you're now going to sleep on a waterbed?

[pseudomanitou.livejournal.com]

HA! And people keep questioning why I'm in this business.

...wonder what the person who designed the bottle got paid...

[prickvixen.livejournal.com]

$300 flat fee including revisions. I don't know that for sure, but it might as well be true. Does 'people' include yourself?