What is LJ doing to my links? Part 6
Mar. 5th, 2010 01:06 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
egypturnashOne last thread to pull on.
Previously, I noted that outboundlink.net was putting a plaintext affiliate ID into links to Target, rather than a cryptic number like it was doing to Amazon.
AFID=Performics_Driving%20Revenue%20Inc
Now, Driving Revenue, I'm already 99% sure, is who owns and operates outboundlink.net. Having the main function in the Javascript be called "DrivingRevenue()" is kind of a strong link, as is having their site served from the same IP as outbound.
But who's "Performics"?
Wikipedia:
"Affiliate maketing" is... um... what they're still doing, it seems.
DrivingRevenue:
Interestingly enough,Google owns Performics - they'd gotten bought by DoubleClick, who Google bought. Google owns part of Performics - their old affiliate network division - but Publicis, a French transnational advertising company, owns the rest. And is mentioned on Performics' site.
So is DR a subsidary of Performics? I dunno. Digging through all the marketroid speak on their site is making my brain hurt. But like any good SEO company, Performics is on Twitter. Let's ask 'em directly!
Previously, I noted that outboundlink.net was putting a plaintext affiliate ID into links to Target, rather than a cryptic number like it was doing to Amazon.
AFID=Performics_Driving%20Revenue%20Inc
Now, Driving Revenue, I'm already 99% sure, is who owns and operates outboundlink.net. Having the main function in the Javascript be called "DrivingRevenue()" is kind of a strong link, as is having their site served from the same IP as outbound.
But who's "Performics"?
Wikipedia:
Performics is a search engine marketing, data feed marketing, and online lead generation company owned by the French advertising holding company Publicis Groupe (Euronext Paris: FR0000130577). [...] Performics is based in Chicago, Illinois [...] Founded (as Dynamic Trade) as an Affiliate marketing company in 1998
"Affiliate maketing" is... um... what they're still doing, it seems.
DrivingRevenue:
We are conveniently located in the West Loop of Chicago
Interestingly enough,
So is DR a subsidary of Performics? I dunno. Digging through all the marketroid speak on their site is making my brain hurt. But like any good SEO company, Performics is on Twitter. Let's ask 'em directly!